Sale

Content Guide

• Next sale
• Winter Sale
• Spring Sale
• Summer Sale

When is the next sale of the year?

The UK sales calendar runs in three main waves.

January Sales open straight after Christmas and stretch through the whole month, often the deepest discount period of the year as retailers clear stock before spring ranges arrive.

The Spring Sale follows in March and April, usually timed around Easter, with garden and outdoor ranges taking centre stage.

Then the Summer Sale lands in late June and July, refreshing everything from summer dresses to electronics, and often overlapping with other mid-year shopping moments like Amazon Prime Day.

Sale	Typical Period
Winter Sales	Late December to end of January
Spring Sales	March to April
Summer Sales	Late June to July

Exact start dates shift slightly from year to year and vary by retailer, so it's worth checking individual store pages closer to the date.

Winter Sale

January delivers some of the best sales of the year, with reductions running deep across fashion, homeware and electronics.

John Lewis and Marks and Spencer bring their winter coat and clearance ranges down significantly, while the Regatta January sale is a dependable pick for waterproof jackets and outdoor wear built to see out the last of winter.

The Dunelm sale remains a reliable stop for home and bedding bargains, and Boots joins Currys and Samsung in scaling back prices on beauty products and electronics as retailers clear stock ahead of spring.

When do January sales start?

Most UK retailers open their January sales on Boxing Day, 26 December, with some launching online even earlier on Christmas Eve.

When do January sales end?

The best January sales typically run through the whole month, often extending into the first week of February as retailers push final clearance prices before spring stock arrives.

Spring Sale

Spring brings a shorter but useful window for planning ahead. The Amazon Spring Sale is the standout event of the season, with time-limited reductions across electronics, home and everyday essentials.

Boots often runs its own spring promotions on beauty and health products, while Easyjet occasionally ties fare reductions to the same period for anyone planning an early getaway. It's quieter than winter or summer overall, but worth checking for anyone after a specific deal before the summer sales take over.

How many days is Amazon Spring Sale?

The Amazon Spring Sale typically runs for a full week. In 2026, for example, it lasted seven days, from 10 to 16 March, so it's worth checking live deals as soon as it opens to catch the best reductions before they're gone.

Summer Sale

Fashion still leads the summer sale in the UK, with ASOS and River Island both running substantial seasonal ranges. The M&S summer sale brings its own clearance on clothing and homeware, timed to overlap with the wider seasonal shift in wardrobes.

Beauty gets its moment too, with Lookfantastic and Lancome both cutting prices on skincare and makeup, and electronics see a boost largely in response to Amazon Prime Day, which pushes other retailers into matching price cuts of their own. Furniture and electricals aren't left out either, with the John Lewis summer sale following a similar clearance pattern across the season.

Beyond the big three seasons, a handful of retailers run their own year-round or event-linked promotions worth watching: JD Sports and adidas frequently discount trainers and sportswear, New Balance runs its own seasonal footwear sales, and British Airways occasionally ties fare reductions to the same sales windows.

When is the next summer sale?

UK summer sales typically start in late June or the first week of July, running through the month as retailers clear seasonal stock before autumn ranges arrive.

What is an end of summer sale?

An end of summer sale is the final clearance push in late August or early September, when retailers cut prices further on remaining summer stock to make way for autumn and back to school ranges.