Black Friday

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Black Friday

When does 2025 Black Friday start? Black Friday is one of the most important shopping events in November. Black Friday does not have a fixed date: in the United States and the rest of the world it is always celebrated on the fourth Friday of November, after Thanksgiving. The date for Black Friday sale 2025 is November 28th, but the promotions for Black Friday can last way longer than just 24 hours.

Guide contents

What is Black Friday
Black Friday checklist
Spot Real Deals
Stack and Save
Smart Shopping at Top UK Retailers
Avoid Black Friday Pitfalls
Delivery & Returns
FAQs

Black Friday 2025 UK: How to Shop Smart and Save Big

Black Friday rolls around each November in the UK, bringing a frenzy of deals and discounts. It’s an exciting time, but it can also be overwhelming. How do you make sure you’re getting real bargains and not just caught up in the hype? The good news is, with a bit of savvy planning (and a few insider tricks), you can navigate the best Black Friday deals 2025 UK like a pro. Consider this your friendly guide – like advice from a deal-hunting mate – to help you shop smarter and save big.

Black Friday Coupons in the UK: What to Expect Each November

Black Friday may have started in the US, but it’s firmly a UK fixture now. Every November, UK retailers from Amazon to Currys to John Lewis join in with hefty coupons for Black Friday. Over the years, it’s expanded from a one-day spree to a week-long (or even month-long) affair, often dubbed “Black Friday Week” or even “Black November deals.” This means you might see Black Week deals dropping from early November, peaking on the Black Friday date itself, and then rolling into Cyber Monday and the pre-Christmas period.

Online vs. in-store: These days, the real action is online. Remember those news clips of shoppers camping overnight and bursting through store doors? That frenzy has cooled off. Now, most Brits prefer shopping from the sofa – and retailers oblige with thousands of online Black Friday store coupons. Major stores still offer in-store bargains, but often the same Black Friday promo codes are on their websites. Many brands also use their mobile apps to release exclusive Black Friday voucher deals.

Extended Black Friday sales 2025 and updates: Another thing to expect is that many retailers release the best Black Friday voucher codes in waves. Each Black Friday, flexibility is your friend – if you miss a deal on Friday, you might see something similar on Monday from a competitor. On the flip side, hot products can sell out on Friday, so grab a great deal when you see it. Later in this guide we’ll talk about when to pounce versus when to wait.

Plan Ahead: Your Black Friday Prep Checklist

The secret to stress-free Black Friday shopping is preparation. A little planning now means less impulse buying and more money saved when the upcoming Black Friday deals drop. Here’s your simple checklist to get ready:

Make a wishlist: Write down the items you actually want or need. Having a list will keep you focused on the Black Friday upcoming deals that matter to you.
Set a budget: Decide how much you’re willing to spend overall, and even a ballpark figure for each item on your list.
Research prices now: current prices for the items on your list. This way, when you see a price, you’ll know if it’s truly a good Black Friday promotion.
Use price tracking tools: To make price research easier, use free price-tracker websites or browser extensions. Price comparison sites (like PriceRunner, Idealo, or Google Shopping) let you check multiple retailers at once.
Sign up for newsletters & accounts: Many brands send exclusive early access deals or extra Black Friday codes to their subscribers. It’s also smart to create accounts on sites you plan to shop to get a quick checkout.
Plan your schedule: Be prepared to shop at weird hours. Mark your calendar, set an alarm – do what you need to do. Also, plan breaks and backups: if one website crashes under traffic, have an alternative retailer in mind. It’s a bit like a mission – but with potentially big rewards.

(Psst – you might want to bookmark or save this page so you can easily revisit these tips as Black Friday gets closer. Consider it your checklist to tick off!)

Spot Real Deals: Verify Before You Buy

How do you know a promo code for Black Friday is the real deal? By doing a quick reality check. Scoring the best Black Friday online discounts UK isn’t just about grabbing the lowest price you see – it’s about making sure that is the lowest price. Here’s how you can verify a Black Friday promo code like a detective:

Compare across retailers: Don’t assume the first place you see a Black Friday offer is the only one. Open a few tabs and look at multiple stores – especially for popular electronics or appliances. Look for the extra value.

Beware of the “was/now” trick: UK consumer laws try to keep retailers honest, but you’ll still see dubious “was £100, now £50” tags. The rule is the item should have been £100 for some meaningful period to claim that. When in doubt, check the RRP (recommended retail price) or search the item name + “Black Friday” to see what others charge.

In short, don’t be dazzled by a big "%" off sign alone. A little quick research can confirm you’re about to grab legit Black Friday savings. It feels pretty empowering to know for sure that you’re getting a great deal, rather than just hoping. You’ll shop with confidence and avoid buyer’s remorse later on.

Stack and Save: Use Black Friday Discount Codes, Coupons & Perks

One of the best feelings as a shopper is stacking multiple discounts for Black Friday on top of each other – essentially getting double (or triple) savings on the same purchase. Black Friday is mainly about sales prices, but don’t forget you can often use other money-savers too! Here are some stacking strategies to keep in mind:

Try a Black Friday discount code (even on sale items): Some retailers disable general codes during big sales, but others still allow it. If you have a 10% off code lurking in your inbox or a Unidays student discount, give it a go at checkout. The worst that happens is it says “invalid code,” but you might get lucky and shave a bit more off the price. Always worth a quick try!
Leverage loyalty programs: Black Friday is a great time to rack up loyalty points or use membership perks. If a retailer offers a reward programme, make sure you’re logged in to receive news about uptodate Black friday sale and collecting those points on your discounted purchases. It’s free money!
Price match guarantees: A clever way to stack savings is using retailers’ price match policies to your advantage. This means you can buy an item on Black Friday from a retailer you trust, without FOMO that another site will have it £20 cheaper – if it does, you claim the match. Top tip: keep your receipts and screenshots of competitor offers, just in case you need to make a claim.
Bundle deals and freebies: Keep an eye out for bundle offers, which are common around Black Friday. These effectively stack extra savings on top of the discount. If you were going to buy those add-ons anyway, a bundle can be a real steal.

Insider’s insight: The stacking game is all about thinking beyond the advertised sale. Every little extra – a Black Friday coupon code here, some points or cashback there, a freebie included – adds up to big savings.

Smart Shopping at Top UK Retailers

Different retailers have different quirks during Black Friday. Knowing these can help you plan where and how to shop for the best experience. Here’s a quick tour of popular UK stores and how to get the most from each:

Amazon UK: The giant of Black Friday. Amazon offers an avalanche of deals, often labelled as “Lightning Deals” or part of its Black Friday Week. New offers go live as often as every 5 minutes on the day. Tips: If you’re after Amazon’s own devices (like Echo speakers, Fire TV sticks, Kindles), Black Friday is the time – they often hit their lowest prices of the year. Consider getting Amazon Prime for the season; Prime members sometimes get 30-minute early access to Lightning Deals, and you’ll benefit from fast free delivery during the busy period. Use the “Wish List” or “Watch this Deal” feature on Amazon – you can get notified when a deal starts for an item you’re eyeing. But be quick, anticipated Black Friday deals can sell out in seconds.
Currys: This tech retailer usually launches a Black Tag sale and a lot of coupons, often starting before Black Friday. Currys is known for TVs, laptops, and kitchen appliances deals. They also have that Price Match Promise – if you see the same item cheaper elsewhere (even after you’ve bought it), they’ll match it. Tips: Do your homework on big purchases, because Currys will often meet a competitor’s price if you ask. They sometimes throw in extras like a Black Friday voucher code, free delivery or installation on large appliances during the event. Also, Currys’ website can get busy – they’ve been known to use a virtual queue system if there’s a rush. So, if you really want something, try checking out at off-peak hours (very early morning or late night) to avoid the queue.
AO.com: This is a go-to for appliances and TVs. AO often matches or beats the prices of larger retailers on kitchen appliances, and they pride themselves on great service. Tips: AO frequently offers free next-day delivery during Black Friday, even on big items like washing machines – a huge plus if you need something quickly. They also sometimes bundle installations or recycling of old appliances for free or a discount. So don’t forget to check the dedicated page to see if this type of coupon is available. If you see a price on a rival site, it’s worth checking AO – their price match policy is solid, and some folks prefer their customer service. Plus, AO’s website has real-time stock info; if something is in stock, they usually can get it to you fast, which is reassuring during busy periods.

Of course, many other UK retailers join the Black Friday fun (from fashion chains to supermarkets). The ones above are just a few big names with known perks.

Avoid Black Friday Pitfalls (Scams & Overspending)

With all the excitement, Black Friday can bring out a few bad actors and bad habits. Stay safe and savvy by watching out for these pitfalls:

Beware of scams: Protect yourself by sticking to trusted retailers and websites. Look for the padlock and “https” in your browser address bar on checkout pages, and avoid deals shared via random social media messages or sketchy ads. If a link or email screams “URGENT! 90% OFF, ACT NOW!” and sends you to a weird URL, close it down. It’s better to miss a fake deal than fall for a trap.

Also, be cautious with emails that appear to be from big retailers but have odd email addresses. Instead of clicking email links, you can manually go to the retailer’s site. And never give out unnecessary personal info for a “Black Friday promotional code” – no legitimate offer needs your National Insurance number or bank PIN, obviously! Use common sense and you’ll be fine.

Don’t overspend on “Black Friday discounts”: Avoid the trap of overspending, stick to your list and budget. Retailers are very good at creating a sense of urgency (countdown timers, limited stock warnings). Take a breath, and don’t let FOMO (fear of missing out) control you. There will always be more deals in the future.

Watch out for hidden costs: Check the delivery fees – many retailers offer Black Friday free delivery if you spend over a certain amount. If you’re just under the free shipping threshold, consider adding a small item you actually need to your basket to qualify. Likewise, check the returns policy before buying, especially on pricey items. A reputable retailer will usually have a reasonable returns window. Avoid sites that say “no returns on sale items” unless you are 100% sure you won’t need to send it back.

Delivery & Returns: Know Your Options

Amidst the deal frenzy, it’s easy to forget about the after part – getting your items and possibly returning some. Black Friday typically means lots of parcels criss-crossing the country, so here’s how to make that as smooth as possible:

Delivery times: Be prepared for possible delays in deliveries. With the massive surge in orders, couriers and Royal Mail get stretched. What might normally arrive next-day could take a little longer. Many retailers will give you an estimated delivery date at checkout – pay attention to that, especially if the item is time-sensitive. To be safe, order as early as you can. Another tip: consider click & collect if offered.

Shipping costs: Some retailers temporarily lower the free delivery threshold or even offer free standard delivery for the event. If your retailer of choice doesn’t and you’re a few quid short of free shipping, see if there’s something small you need to bump you over the line. Alternatively, consolidate orders with a friend or family member – if both of you want items from the same site, order together to hit free delivery and then split the parcels when they arrive.

Extended return policies: Here’s a perk: because Black Friday is close to Christmas, most major UK retailers extend their return windows. They know a lot of what’s bought will be gifts. Typically, items bought from late October or November can be returned through January. But always double-check each retailer’s policy. Some might require an unopened item or have exception. Keep receipts or order confirmations just in case.

Return process: If you do need to return something, try not to delay. During the post-holiday period, returns volume is high, so processing can take time. Follow the retailer’s specified process – whether that’s printing a return label online or taking it back to a store.

Frequently Asked Questions (FAQs)

FAQ about Black Friday

Q: Can I use my student discount or NHS discount codes on November Black Friday deals?

A: It depends on the retailer, but it’s always worth a try. Some retailers do allow stacking of student or NHS discount codes on top of sale prices, while others disable those codes during big promotions. Always check the terms and give it a go at checkout. If the code is refused, you haven’t lost anything. And if it works, hooray – extra savings for you!

Q: Do retailers extend return periods for Black Friday purchases in the UK?

A: Yes, in most cases they do. Because Black Friday falls just before the Christmas season, many UK retailers offer extended return windows. This means items bought during Black Friday (and generally throughout November and December) can often be returned or exchanged well into January. It’s designed to cover gift purchases, so people aren’t stuck with unwanted items after Christmas. Always double-check each store’s policy, though – the exact dates can vary.

Q: Should I expect delivery slowdowns during Black Friday?

A: Potentially, yes – Black Friday kicks off one of the busiest shipping periods of the year. With so many parcels on the move, couriers and postal services can get a bit backed up. To be safe, order as early as you can and opt for click & collect if it’s available and you need the item quickly. The good news is retailers plan for this rush and often hire extra staff to handle the volume. If your item is showing as dispatched, rest assured it’s on its way – just maybe pack a little patience, as it could arrive later than usual. And if you need something by a specific deadline (like a gift before a birthday), consider expedited shipping to be sure.

Q: Is it better to buy on Black Friday or wait until Cyber Monday?

A: In most cases, if you see a great discount on Black Friday for an item you want, go for it. Many retailers run the same deals through Cyber Monday, but there’s no guarantee your particular item will still be in stock or that the price will drop further. Black Friday tends to have a broader range of products on sale (both in-store and online), whereas Cyber Monday is especially known for tech and online only retailers offering flash sales.

Our advice: snag a Black Friday deal 2025 if you see it and it fits your budget. If you’re curious about Cyber Monday, you can always check again – but don’t bank on a lower price. Happy hunting on both days!

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