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Discount codes: what are they and how do they work?

In the world of e-commerce discount codes have been gaining considerable importance and have become an essential promotional tool both for customers and online shops. Customers can purchase the products they want at a lower price and companies generate revenues and improve their customers’ acquisition and retention.

Voucher codes are alphanumeric strings that provide customers with percentage or fixed discounts, free delivery or freebies. Promo codes can be found on specific coupon websites, online shops, social media or apps, and any user can get the discount code which best meets his/her needs.

Types of Promo Codes

Let’s get an in-depth look at discount codes! Here below you will find a guide to help you become aware of all the kinds of promotional codes, when and where to use them, and their main features. Let’s see all the coupons you can take advantage of and all their distinguishing features.

How to use discount codes

Now that you know more about the world of promo codes, let’s see how to use them. Once you have found the discount code you were looking for, you will need to copy and paste it into your cart where you will find a promotional box followed by messages such as “add your coupon here” or “do you have a discount code?” and this is where you need to enter your coupon code. If the voucher has been applied successfully, you will see a reduction on the total price of your purchase. Always make sure to always check terms and conditions and the expiry date of promo codes before using them. It is time to start saving!