Valentine's Day Deals

Content Guide

• When is Valentine's Day
• What is Valentine's Day
• Valentine's Day deals
• Valentine's Day meal deals
• Last minute gifts
• FAQ

When is Valentine's Day 2027?

This year, the day falls on Sunday 14 February.

With the big day on a Sunday, deliveries can be limited, so it's worth ordering flowers and gifts to arrive by Saturday 13 February.

Many shops also launch their Valentine's ranges and promo codes from late January, which gives you time to compare prices before the last-minute rush.

What is Valentine's Day?

Valentine's Day is the day for celebrating love, held every year on 14 February.

The history of Valentine's Day goes back to Saint Valentine, a Roman priest martyred in the third century. The link with romance came much later, thanks partly to Geoffrey Chaucer's poetry in the 14th century.

Sending cards took off in the Victorian era and has never really gone away. Today the day is less strictly about couples: plenty of people also treat friends, children and even pets.

Whoever you're celebrating with, the essentials stay the same: something to say it with (a card, flowers, chocolates) and, for many, a special meal at home or out.

The Valentine's Day deals you don’t want to miss

A discount code works best when you know what you're buying. These are the categories where the savings add up, with the shops worth checking first.

• Flowers and roses are the classic gesture, and Valentine's Day flower deals from Bloom & Wild and Interflora often come with a first-order discount or a free box of chocolates added to the bouquet.
• Cards cost little on their own, but personalised ones add up. Moonpig and Funky Pigeon regularly run promo codes on Valentine's Day cards, and both let you add a small gift or letterbox flowers to the same order.
• Chocolates from Lindt and Thorntons are an easy win, and Valentine's Day chocolates in gift boxes or hampers are often part of multi-buy offers in the run-up to the 14th.
• Beauty and jewellery are where a voucher code makes the biggest difference. Charlotte Tilbury, Swarovski and Monica Vinader are the names to check for Valentine's Day gifts for her, and Boots often discounts fragrance gift sets in the same period.
• Gifts for him don't have to mean socks: aftershave sets from Boots, a LEGO set for a shared evening or a hamper of his favourite treats make Valentine's Day gifts for him that feel personal without a big price tag.
• Experiences such as a spa day, a hotel break or a cookery class turn the gift into a day out. Look for Valentine's Day spa deals for two, which often include treatments, lunch and a glass of fizz.

Valentine's Day meal deals

Staying in is one of the easiest ways to keep the evening special without the restaurant bill. Most big supermarkets put together a dine-in offer for the occasion, usually a starter, main, dessert and a bottle or box of chocolates for a fixed price. The meal deals for Valentine’s Day typically arrive in the week before 14 February and can sell out, so check early.

• The M&S Valentine's Day meal deal brings a new menu every year, with starters, mains and puddings for two, and you can buy it in store or order it online through Ocado.
• Tesco builds its dine-in around the Finest range, and the Tesco Valentine's Day selection often adds flowers and treats you can pick up in the same shop.
• Aldi offers an Aldi Valentine's Day range of mains, desserts and fizz at discounter prices.
• Morrisons puts together a dine-in for two from its The Best range, with a starter, main, side, dessert and a drink for one fixed price.

Last-minute Valentine's Day gifts with next-day delivery

Left it late? You still have options, as long as you check the order cut-off times.

Most online florists offer Valentine's Day flower delivery the next day if you order by early afternoon, and letterbox bouquets are a safe bet when nobody will be home to sign for a parcel.

Chocolates, cards and beauty gift sets often come with next-day or click-and-collect options too. Look for codes that include free or discounted delivery, as express shipping can add a fair amount to the bill in the run-up to the 14th.

On the day itself, digital gift cards and experience vouchers arrive by email in minutes and can be printed at home.

Valentine's Day FAQs

Is there a Valentine's Day sale?

Not in the same way as Black Friday. Rather than a sitewide sale, shops tend to run targeted promotions on flowers, chocolates, cards and gift sets in the weeks before 14 February. Seasonal stock is often reduced in the days after.

When is Welsh Valentine's Day?

Also known as St Dwynwen's Day, it falls on 25 January. Dwynwen is the Welsh patron saint of lovers, and many people in Wales exchange cards and gifts on that date as well as, or instead of, 14 February.

When is Galentine's Day?

Galentine's Day is on 13 February, the day before Valentine's Day. It's an informal celebration of friendship, usually marked with a night in or a meal out with friends.

Is Valentine's Day a bank holiday?

No, it isn't a bank holiday, so shops and restaurants keep their usual opening hours.