Valentine's Day Deals

Content Guide

• What is Valentine's Day
• When is Valentine's Day
• Valentine's Day deals
• Where to find Valentine's Day sales
• Make the most of Valentine's Day coupons

What is Valentine's Day all about?

The history of Valentine's Day goes back to Saint Valentine, an early Christian martyr whose feast falls on February 14. The date became linked to romantic love in the Middle Ages, and by the 1800s printed cards were replacing handwritten love notes.

Today it's much more than a holiday for couples. Plenty of people pick up something for friends, coworkers, their kids' classmates and teachers, and even the family dog or cat.

Some skip the romance entirely and treat themselves or plan a night out with friends. That's why the classic gifts (candy, flowers, jewelry and a nice dinner) now share the spotlight with self-care treats, personalized keepsakes and small tokens for the whole family.

When is Valentine's Day 2027?

Valentine's Day always falls on February 14. In 2027 it's a Sunday, the day before Presidents' Day, so for many people the celebrations can stretch across a three-day weekend.

What day is Valentine's Day this year?

The date never changes, but the day of the week does. Here's when Valentine's falls over the next few years:

Year	Day
2027	Sunday
2028	Monday
2029	Wednesday
2030	Thursday

Is Valentine's Day a holiday?

It's one of the most widely celebrated days of the year, but it isn't a federal holiday. Stores, banks and offices keep their usual hours.

What Valentine's Day deals to look for

Candy, flowers, jewelry and an evening out remain the most popular Valentine's gifts, with jewelry taking the biggest share of the budget. Here's where to save in each category.

Valentine’s Day candy sale

A box of Valentine's Day chocolate is still the easiest way to say "I love you," and it's simple to find one at a good price.

M&M's lets you print names, photos and messages on the candies, turning a classic bag of Valentine's Day candy into a personalized gift. For something more refined, Venchi brings Italian chocolate and gianduja to gift boxes made for the occasion.

Hickory Farms is a good pick for anyone who prefers savory snacks, with gift boxes of meats and cheeses, while Wolferman's Bakery has muffins and sweet treats for a breakfast-in-bed surprise.

Valentine’s Day flower deals

Red roses never go out of style, and Valentine's Day flowers are the most time-sensitive gift on the list.

1800 Flowers and Teleflora both work with networks of local florists, so a fresh bouquet can reach your loved one even if you live miles apart.

Book Valentine's Day flower delivery a few days ahead: the closer you get to February 14, the fewer delivery slots are left, especially when the holiday falls on a weekend.

Valentine’s Day jewelry sale

Jewelry is the biggest-ticket item of the season, which makes a Valentine's Day jewelry sale worth planning for.

The Kay Jewelers Valentine's Day sale typically covers diamond pendants, rings and earrings, and Zales runs similar promotions on fine jewelry and engagement rings.

Swarovski brings sparkle at a gentler price with crystal necklaces, earrings and bracelets, while Pura Vida offers handmade bracelets and couples' sets at prices that work for a small surprise.

Lingerie and gifts for her

For a more intimate surprise, Valentine's Day lingerie is a gift that's all about the two of you.

Lovehoney pairs lingerie sets with playful gifts for couples, and Fleur du Mal is the go-to for luxury lace and silk pieces.

Beyond lingerie, the best Valentine's Day gifts for her often come from the categories above: a personalized piece of jewelry, a gourmet chocolate box or a bouquet delivered to her office.

Gifts for him

Finding Valentine's Day gifts for him gets easier when you think about what he uses every day.

YETI tumblers and coolers are made for weekend trips and long workdays, Kangol hats add a classic touch to any outfit, and Los Angeles Apparel offers wardrobe basics produced in its own factory in Los Angeles.

For something sentimental, CANVASDISCOUNT turns your favorite photos into canvas prints, and ArtPix 3D engraves them inside crystal for a keepsake that stays on his desk.

Valentine’s Day mobile offers

A new smartphone or a pair of wireless earbuds is a gift your partner will reach for constantly.

Carriers often time Valentine's Day phone deals around the holiday, with trade-in credits and discounts on new lines. AT&T Valentine's Day deals typically include savings on the latest smartphones.

Samsung is worth checking too, with seasonal discounts on Galaxy phones, tablets and wearables.

Valentine’s Day restaurant deals and getaways

An evening out is one of the favorite ways to celebrate, and booking it at a discount takes a little planning.

If you'd rather stay in, Uber Eats is an easy way to score Valentine's Day restaurant deals without fighting for a reservation, and a Bartesian cocktail machine turns the living room into a bar for two.

Planning a romantic getaway? Expedia, Priceline and Trip.com regularly discount hotel stays and vacation packages, and Valentine's Day hotel deals are a good way to turn the holiday into a long weekend.

Gifts for kids, friends and pets

Valentine's isn't just for couples, and small gifts for the rest of the family can push your total higher than expected.

Scholastic has Valentine-themed books for every reading level, and Kids Foot Locker offers sneakers in seasonal styles: two easy Valentine's Day gifts for kids that last longer than a candy heart.

Classroom cards, office treats and a new toy for your dog or cat round out the list. Look for multipacks and bundle offers to keep the cost per person low.

Where to find the best Valentine's Day sales

Big-box stores and department stores carry everything from cards to fine jewelry, so they're a smart first stop if you're shopping for several people at once.

• Amazon sets up a dedicated Valentine's gift shop with discounts on jewelry, candy, electronics and home items, plus fast shipping for orders placed close to the holiday.
• Walmart covers the basics at low prices, from greeting cards and chocolate to flowers and small gifts, with pickup available at local stores.
• Target fills its seasonal aisles with candy, cards, decor and gifts, and a Target Valentine's Day promo code or a Circle offer can lower your total even further.
• Macy's is the place for fragrance, jewelry and designer gifts, and the Macy's Valentine's Day sale usually adds extra savings across these departments.
• Costco gives members bulk roses, chocolate assortments and jewelry at warehouse prices, and checking for a Costco Valentine's Day promo code before ordering online can stretch that value further.

How to make the most of Valentine's Day coupons

Not every discount works the same way, and knowing the difference helps you pick the right one.

Discount type	How it works	Best for
% off	A set percentage comes off eligible items at checkout	Larger orders and sitewide sales
$ off	A fixed amount (for example, $10 off $50) applies once your subtotal reaches the threshold	Gift baskets and multi-item orders
Free shipping	Delivery costs are waived, often above a minimum order value	Gifts shipped straight to your Valentine
Gift with purchase	A free item is added when you spend a set amount	Jewelry, beauty and lingerie

Most Valentine's Day promotions allow only one code per order. If you have more than one, try each at checkout and keep the one that gives you the lowest final total, not the biggest percentage.

Keep an eye on delivery and service fees too. Valentine's Day discounts generally apply to the product price, so on flowers and gift baskets the extra charges can make a real difference to what you pay.

Finally, read the expiration date and terms listed under each coupon on this page. Holiday codes tend to run for a short window, and some apply only to selected collections.