Singles' Day

Content Guide

• What is Singles' Day?
• When is Singles' Day?
• Best Singles' Day Sales
• Save Even More
• FAQ

What is Singles' Day?

Singles' Day, also known as 11.11 or Double Eleven, started in China in the 1990s as a day to celebrate single life, a kind of counterpart to Valentine's Day.

The Singles’ Day date, November 11th, was chosen because 11/11 is made up of four 1s, symbolizing singles.

What began as a Chinese shopping festival led by Alibaba has grown into one of the biggest sales events in the world, and in recent years it's caught on with US shoppers too, with more American brands running their own Singles' Day sale and discount codes each year.

When is Singles' Day 2026?

As the name suggests, Singles' Day always falls on November 11th. In 2026, that's a Wednesday.

11.11 sale events typically start rolling out a few days early, sometimes up to a week ahead, and the best discounts land on 11/11 itself, so it's worth checking back often as the date approaches.

Best Singles' Day Sales

While Singles' Day started as a Chinese shopping festival, plenty of US and international retailers now run their own Singles' Day deals.

Alo Singles’ Day Sale is one of the most popular names shoppers look for around this date, with sitewide discounts on leggings, loungewear and outerwear. Other fashion retailers often join in too, with Urban Outfitters Singles’ Day sale leading the way in the fashion industry.

Beauty is another strong category for this kind of savings, and if you shop cross-border marketplaces like AliExpress or SHEIN, November 11th is still their biggest sale day of the year. AliExpress in particular is where the event's roots really show: shoppers look for AliExpress 11.11 coupons every year, with sitewide discounts, flash deals and free shipping offers that run for the whole period rather than just a single day.

Check the offers above to find every active Singles' Day coupon and deal, updated daily.

How to Save Even More on Singles' Day Shopping

• Prepare a shopping list. Decide what you need before the event. A list can help you focus on useful discounts rather than buying products only because they are on sale.
• Sign up before the day. Many brands unlock early access or an extra discount for loyalty members and newsletter subscribers.
• Check the price history. When possible, review the product’s usual selling price. This can help you determine whether the Singles’ Day discount offers genuine value.
• Stack when you can. Some retailers let you combine a Singles' Day deal with free shipping or rewards points.
• Compare the final price. A large advertised percentage does not always produce the lowest final cost. Compare the price after applying the coupon, including shipping, taxes and any service fees.
• Watch the clock. The best sitewide discounts are often live for 24 hours only on 11/11, so bookmark this page and check back on the day.
• Compare before Black Friday. Singles' Day deals can be a preview of Black Friday pricing. If a discount here is already deep, it may be worth buying now instead of waiting.

More info about Singles' Day

• Is Singles' Day only celebrated in China?

No. The event began in China with Alibaba Singles’ Day sale, but it has expanded internationally. A growing number of US brands and retailers now run their own sales alongside the original event.

• How long do Singles' Day sales last?

Some Singles' Day deals run for 24 hours only, while others extend for several days around November 11th. For example, if you're wondering how long is Alo Singles' Day sale, the exact dates can shift slightly each year, so check the expiry date listed on each offer above for the most current details.

• Is Singles’ Day only for single people?

No. Anyone can shop Singles’ Day promotions or use an 11.11 coupon. Many shoppers see it as an opportunity to treat themselves or begin their holiday shopping.

• Is Singles’ Day bigger than Black Friday?

Singles’ Day is one of the world’s most important e-commerce events, particularly in China and across Asian markets. Black Friday remains more widely recognized by US consumers. The best event for an individual shopper depends on the store, product and final price.