2025 Singles’ Day is coming: learn how to make the most of it

Increasingly popular on the international stage, Singles' Day takes place each year on November 11th.

The day originated in China, where it was a day for people not in a couple or relationship to take the time for themselves. Specifically, it was for singles to buy themselves presents and gifts, taking care of their own needs rather than catering to other people and buying them gifts. However, in recent years, it's not just singles who celebrate this day, but couples too. Now, it's seen as a good excuse for anyone to buy themselves a nice gift or treat.

Since its small beginnings, it's now a huge holiday and particularly popular within the retail industry. As such, the online US retail market has seen a huge growth in sales and now takes this day very seriously indeed. Typically, there are specific product categories that are more popular than others, and these include electronics, fashion, and skincare items. Whenever considering a purchase for this day, if you want it to arrive on time, it's a good idea to shop at least a week in advance. With this in mind, you will avoid disappointment if there are delivery delays or stocking issues.

What to expect from Singles’ Day deals

There are many different offers available in the run-up to Singles' Day. Most retailers offer a variety of different options across many different products. For many retailers, this involves offering site-wide percentage discounts, which can be up to 60% off items and products within the store.

Some will take this a little further and offer limited-time vouchers or have flash sales on top of the preexisting discounts. This means you can often get smaller discounts, such as an extra 11% off on top of the sale discount already in place. However, usually with these deals, you will need to use a coupon or promo code to claim the discount.

It's important to remember that while some discounts are automatically applied at checkout, time-sensitive ones are often not. This means you will need to check whether your offer is an automatic discount or a coupon-based promotion. Do this otherwise you may miss out on a great deal. Importantly, Singles' Day discounts are typically an online thing and are not offered in stores.

Singles’ Day promo codes: where to find them

If you're looking to claim a discount like those mentioned, then there are various ways to do this. One of the easiest options is to head to sites like Discoup.com. We collect all the different discounts and coupons available and list them all in one place on our platform. This means that you can save a lot of time searching for offers, as we list all Singles-related promo codes here. Not only that, but we make it easy to sift through them all, providing a filter by category or brand option so that you can find discounts relevant to your needs.

Centralizing promo codes in this fashion helps to simplify the shopping experience and helps you to claim time-limited offers. Of course, you can sign up to brand newsletters and loyalty programs to find offers that way too, but you won't be able to easily compare them across brands for the best deals.

Some major Singles’ Day promotions

These days, with the popularity of Singles' Day continuing to grow, it's hardly a surprise to note that a large number of brands and retailers are joining in with offering discounts and coupons. A wide variety of places offer deals, and these include online marketplaces such as Amazon, apparel and accessories brands, electronics, and home or lifestyle brands. Always make sure you keep an eye out for the different offers, especially if there is an item or product you're looking to buy. Major deals can be snapped up on AliExpress, SHEIN and Temu during this time period, which can mean you'll be able to buy yourself more gifts, or afford the slightly more expensive product.