How to prepare for Cyber Monday deals in 2025

Big sale days are a great way to get plenty of gifts without spending too much in the run-up to the holiday season. Cyber Monday, landing on Monday, 1st December in 2025, is one of the big days to do just that. Following the success of Black Friday, Cyber Monday has now become a key date in the UK's digital retail calendar and is often an even bigger, more successful day than its counterpart. It focuses on being online only, and due to its accessibility, as become more popular with UK consumers. 

What is Cyber Monday and why it still matters

When Black Friday originally became a shopping phenomenon, Cyber Monday did not exist. Black Friday sales were in-store only, but with the arrival of the internet, there was a need for an online shopping version of the big sale day. And so, Cyber Monday was created as a follow-up day to Black Friday, but all online.

Just like Black Friday, Cyber Monday has become a significant day in the global retail calendar and a mainstay of the UK e-commerce landscape. Many people now wonder: is Cyber Monday better than Black Friday, or vice versa? Even though both days now operate online, Cyber Monday is still distinct from Black Friday in that it's focus online rather than on in-store products. However, some retailers have combined the two, dubbing it Cyber Week for lengthier discounts.

When do Cyber Monday deals start and end in the UK?

You now know when is Cyber Monday 2025, on the 1st of December, but this doesn't mean this is when the deals start. In the UK, many of the Cyber Monday deals actually begin during the Black Friday weekend, sometimes even earlier. Increasingly, many brands launch early online offers or even extend their sales into the week following Cyber Monday, thus creating Cyber Week. As such, the specific start and end times for these sales differ depending on the retailer. This makes it very important for shoppers to keep an eye out, especially as many tech, fashion and travel deals drop during this period.

How to shop smarter on Cyber Monday

As Cyber Monday is such a big deal, it's easy for shoppers to get caught up in it, often succumbing to hype-driven purchases. Making informed decisions is crucial during this time, especially for those already on a budget. With this in mind, there are some tips shoppers can use to make the most of this sale period.

First, creating a wishlist or product shortlist early on is key to not making any impulse buys. Additionally, it's a good idea to use tools or extensions to aid with tracking price history and verifying discounts, ensuring that the offers are really deals. Price comparison research is also important prior to the day, as it aids shoppers in knowing which stores to go to first.

As many of the best Cyber Monday deals are online, or even online exclusives, it's important to sign up for newsletters to get the latest information. Using discount codes and promo coupons can help add extra savings when combined with Cyber Monday discounts. These Cyber Monday discount codes can be found on reputable discount platforms. Finally, shoppers should make sure to check the fine print, ensuring that delivery times, return policies and stock availability match their needs, especially when it comes to tech, beauty, home appliances or fashion items.

Cyber Monday sales you don't want to miss

• Amazon Cyber Monday 2025

An early starter, Amazon starts its Cyber Monday deals earlier than the day itself with the Black Friday Week running since Nov 20th. Typically, deals are very similar and blur the line between Black Friday and Cyber Monday. The products on sale tend to be focused on tech, fashion, beauty and gadgets, though many others are available too. For Prime members, there are additional benefits such as free same-day delivery and 24/7 live chat support. 

• Currys Cyber Monday 2025

Another early joiner, Currys Cyber Monday deals tend to land a little earlier than most. Additionally, there are early access deals and offers running on into early December to boot. There are many categories included in these deals, ranging from laptops, TVs and smartphones, to smart home gadgets and home appliances. In-store and online deals differ, with some of the better options found online.

• Nike Cyber Monday 2025

Running online sales for Cyber Monday, Nike typically starts these a few days before the day itself. Not all products are eligible for the deals, with Nike often focusing on footwear, apparel and accessories. What's great, though, is that these deals are available via both the website and the Nike app, boosting accessibility. Commonly discounted categories also include past collections or outlet items.

• eBay Cyber Monday 2025

A consistent participant in Cyber Monday, eBay has a wide variety of listings across new, refurbished and pre-owned products. Many deals come from professional sellers and include categories like tech, fashion, home appliances, collectibles and home goods. Using search filters is key here, in order to navigate through the deals effectively, as the platform aggregates listings from multiple sellers.