Save on Christmas gifts with Black Friday sales

Sales are a great way to save money and grab quality items at a fraction of the price. And one of the best days to do just that is Black Friday. Set a few weeks before Christmas, this is the perfect day to get some exciting gifts ready for the festive season. If you're wondering when is Black Friday 2025, you should know that the event takes place on Friday, 28th November this year, and, like other years, is getting bigger.

Over the years, Black Friday has become more popular in the UK, becoming a key moment for shoppers. More recently, sales have not been limited to the day itself. There's an increase in the number of sales and discounts offered earlier in the month, some as much as two weeks before the day itself. These extended sales windows provide even more opportunities for shoppers to get their hands on exciting gifts.

Why is it called Black Friday and why it still matters

Though now a popular UK day of sales, Black Friday originated in the US. The name comes from a variety of different places, but initially, due to the chaotic crowds and traffic jams in Philadelphia the day after Thanksgiving during the 50s and 60s. Police nicknamed the day 'Black Friday'. However, by the 80s, retailers were putting a positive spin on it, equating the name to being in the black due to the sales. To this day, Black Friday takes place the day after U.S. Thanksgiving, making it a memorable day to begin shopping.

With the rise of e-commerce and international companies like Amazon, Black Friday spread around the world, becoming a global event. So now you may ask yourself: when does Black Friday end? Nowadays, some retailers even make this day into a week, leading into Cyber Monday with continuous sales.

When do Black Friday deals start and end in the UK?

While the official date is 28th November in 2025, many UK retailers often launch their offers earlier, some starting in the middle of the month. Not only that, but after the day itself, many retailers leave their Black Friday deals running through the weekend, and don't end them until after Cyber Monday. Depending on the retailer, there are some offers that last even longer. And still others who stagger their Black Friday deals across products to encourage customers to come back for more.

How to shop smarter on Black Friday 2025

Making the most of Black Friday in 2025, is key to getting some great savings before the Christmas period truly kicks in. There are some key steps shoppers should take to get the best savings. For one, making a wishlist in advance of the sales is a must. This way, shoppers have a shortlist of all the products they want and won't get tempted by items not on the list. Customers should also do prior research including price tracking to ensure they're actually getting a discount on the day.

While this is a day where sales exist in physical stores, the best Black Friday deals are typically found online. This is unsurprising as online shopping is definitely the most convenient option when it comes to shopping. Better still, shopping online during Black Friday typically reveals further discounts, with many retailers allowing users to combine discounts with active voucher codes or promo coupons. This leads to additional savings. These Black Friday discount codes can often be found on reliable coupon platforms, which categorise the vouchers and codes clearly.

Further ways to make the most of this day include checking out the return policies and delivery conditions to avoid getting caught out if a sale item is non-returnable.

The best Black Friday sales across the web

If you want to know more about this shopping event, especially in relation to the most popular online stores and ecommerces, keep on reading. We will tell you all about when is Amazon Black Friday and many other options to save money online during this period of time.

• Amazon Black Friday 2025

Amazon kicks off its Black Friday Week sales on November 20th, and will leave these deals running until Cyber Monday. Discounts up to 50% off will be available across all product categories, so shoppers just need to keep an eye out. While these deals are not exclusive to Prime Members, there are more deals and delivery perks in place which make it even more accessible. Worth considering are some of the top deals available which often centre on tech and electronics such as the Fire TV Stick, home appliances, gaming, fashion and beauty products.

• Currys Black Friday 2025

One of the earlier retailers in the UK, Currys starts its Black Friday sales one to two weeks in advance of the day itself. Many of these deals continue, going through into Cyber Monday or even early December. There are many major categories popular for discounts during this time. These include smart home tech, smartphones, TVs, laptops and kitchen appliances. It's worth noting that online and in-store offers may vary.

• Nike Black Friday 2025

Usually Nike kicks off its Black Friday sales just a few days before the event. Discounts are available online and in the Nike app. Discounts can be anywhere from 30-50% off and typically cover selected footwear, sportswear, accessories and outlet collections. The site has a special Black Friday section making it easy to find the deals.

• Boots Black Friday 2025

Black Friday Boots deals are usually launched in the middle of November. These tend to be updated weekly, with new products and lines added. Sales run through to Cyber Monday and cover everything from fragrances and skincare to electric toothbrushes and grooming tools. Most of these offers are found online, with only some in selected physical stores.