- Home
- Return to the latest discount news
- ASOS Discount Codes: Save Big on Your Next Fashion Haul!
ASOS Discount Codes: Save Big on Your Next Fashion Haul!

Who is ASOS And What Can You Buy?
ASOS is a fast-fashion and cosmetic retail company. It was founded in 2000 and based in London. The aim of this company was toward young adults. The name of the company was an abbreviation of AsSeenOnScreen: the tagline accompanying the name was to encourage shoppers to purchase what they saw on TV and in film. This was because, in the early days, the company only sold imitations of clothing from films and TV.
However, the company soon changed direction, and as such, the name is now the initials only. ASOS currently sells a wide array of different clothing brands, with upward of 800 brands now available on their site. On top of this, ASOS still has its own brand and line of accessories and clothing. Impressively again, the company has continued to expand massively. Now, it ships to 196 countries with major centres located in the UK, US and Europe. However, their main centre remains in the UK, though it is located in South Yorkshire rather than London.
Take advantage of the new ASOS discount code
If you want to grab some top savings, then look no further. Here on Discoup.com, we have an exciting new ASOS discount code for you to claim and use. To use this code, you need to have the code which is HIFRIEND. This entitles you to 10% off the first order you make, so you must be a new customer. However, the order must have a value of £20 or more in order to qualify. Importantly, this is a standalone offer. It cannot be used in conjunction with any other offer. Additionally, there are some marked products that are excluded from this offer. Finally, you need to be quick if you're going to grab this top offer as it expires on 31st October 2024.
How to apply the ASOS coupon
Armed with your ASOS coupon, you need to know how to use this when you get to the checkout. First, you need to start by adding items to your basket. Shop the different items and add them to your bag by click the green 'add to bag' button. When you do, the button will change to say 'added', and a pop-up window appears to show that it's in your bag as well. You can keep shopping or go to the checkout from the pop-up.
Then, you will be prompted to sign in or to make an account. There is no option to continue as a guest. Once logged in, you will then be taken to your checkout page. At the very top, on the left, you will see a header 'Promo / Student code or vouchers'. Click on the arrow and this opens the box for the code. Type or paste in the ASOS discount code 'HIFRIEND' and then click 'apply code'. The discount will be immediately applied to your order. You can check this by looking to the right where you can see the total to pay.
Make sure you have added your delivery address, link a payment method and checkout.