What to expect on Cyber Monday 2025

The main question is: When is Cyber Monday 2025? This year, Cyber Monday lands on Monday, December 1^st. Following on from Black Friday, this day is hugely important within the US retail calendar as it marks a day specifically for online deals. Following on from its sister sales day, Cyber Monday focuses on e-commerce, and providing accessible discounts online. This is a major shopping day with a lot going on, so this guide covers the history, timeline, deal expectations, and smart shopping tips, enabling US shoppers to make the most of it.

What is Cyber Monday and why it still matters

Starting a lot later than Black Friday, it wasn't until 2005 that the US launched Cyber Monday. It was set up as an online alternative to Black Friday, a necessity given the rise of the internet, e-commerce, and online shopping. Since then, it has evolved into a global e-commerce event, but it is still particularly relevant within the USA.

Unlike Black Friday, which offers deals both in-store and online, Cyber Monday focuses on online-only deals and discounts. However, these days, there are some in-store deals included as well. The success of this day has meant that it's often extended, with many US retailers keeping their Cyber Monday sales going for the entire week, a practice which has since seen the week dubbed 'Cyber Week'.

When do Cyber Monday deals start and end?

Although Cyber Monday is on December 1^st this year, this isn't the day the deals begin. Many retailers often start their deals a few days in advance, some even doing so on Thanksgiving night, while others wait until the Black Friday weekend to begin launching their offers.

With an increasing number of retailers extending their Cyber Monday promotions into Cyber Week, many of the promotions end up lasting a week or even more. What this means is that there's no specific start or end date to these deals. Instead, deals vary depending on the retailer or brand, with some exclusive, or time-sensitive deals thrown into the mix.

How to shop smarter on Cyber Monday

It's easy for shoppers to get caught up in Cyber Monday deals and sales. This means that there is the chance of getting suckered into making an unnecessary purchase or even getting caught by false deals and discounts. Having a plan of action and some preparedness before shopping is a must.

One of the first things to do is create a wishlist and set a budget. Sticking to this is a must to avoid impulse purchases and overspending. In the run-up to Cyber Monday, shoppers can also use browser extensions to track and check the price history to ensure they're getting a real discount on products. Price comparison websites are also useful, and shoppers should compare the prices across all major US retailers to ensure the best deal is claimed.

As this is an online sale, it's also a good idea for shoppers to look for, and use, Cyber Monday coupon codes or reward programs such as loyalty apps or cashback to get further discounts on top of the best Cyber Monday deals already in place. Many deals for Cyber Monday are online exclusives, but shoppers should still check any shipping policies or return windows carefully to avoid disappointment.

Shop Cyber Monday deals from major retailers

• Amazon Cyber Monday deals

Kicking off Cyber Monday deals during Black Friday weekend means Amazon is one of the first off the mark. The offers then continue on a rolling basis into the middle of the next week. Typically, these deals are clearly labelled in red to denote which offers are for Cyber Monday. Over the years, many major categories such as smart home tech, beauty, fashion, electronics, and gaming accessories have been included in these deals. Some are flash deals, or invite-only, which means it's important to check regularly.

• Walmart Cyber Monday deals

Known for offering major online discounts during Cyber Monday, Walmart begins offering these later on Sunday night. Typically, shoppers can expect to see deals attached to many popular categories, including toys, kitchen appliances, laptops, TVs, and phones. Generally, the sales keep going through Tuesday, and sometimes further into the week. Stock availability should always be checked to avoid being disappointed.

• Target Cyber Monday 2025

Usually, Target participates in strong online deals on a range of different goods. These include tech, fashion, and personal care. In previous years, early access to Cyber Monday deals was available to loyalty program members, and it may be the same in 2025. Promotions also typically continue throughout Cyber Week, but stock often runs out quickly, especially for popular categories like holiday decor and electronics.

• Macy's Cyber Monday 2025

Generally, Macy's offers online-exclusive discounts during the Cyber Monday period. These tend to focus on fashion, beauty, and home items. In previous years, the department store included previous season collections, outlet items, and site wide sales in its discounts. It also offered limited-time flash deals and even free shipping.