Find your new signature cologne for less: here's how

Just like women often have a signature perfume, men often use a signature cologne. Often referred to as aftershave, this is not an accurate representation of what a cologne can mean for a man. Really, it's still very much a major part of any personal grooming routine, and is also a form of self-expression for many.

The use of perfume for men goes back centuries. In fact, many ancient civilizations revered scents and used oils and ointments in daily rituals and routines. Often, a cologne or perfume was used for hygienic purposes, but also for religious ones. For example, Romans saw perfumes as a way to express their status, showing how refined they were, depending on the quality and opulence of the perfume used. In later eras, such as the Middle Ages, the use of perfume was more practical. With hygiene not quite as advanced, perfume performed a smell-masking function. From here, though, once again perfume and its use became linked to sophistication and personal styles.

Today, these influences continue to impact men's grooming practices, moving on from being a luxury to a method of self-expression. Over the years, trends in what is a top cologne have changed. As men too have changing preferences, popular cologne brands have evolved to meet these diverse needs. Colognes and perfumes can now be purchased in many different retail locations such as department stores, outlets, or online platforms. One such online platform is FragranceX, a specialized online retailer that offers a wide range of different perfumes, competitive prices, authentic products, and so on. As such, it's a great place to start for any man looking to find a new signature scent.

Smart ways to save on fragrances

Top-of-the-line perfumes and colognes can be pricey. But luckily, there are a few ways you can save when shopping for them.

For example, there are often discounts or coupon codes you can find. Typically, these can be found on sites that collate all the different offers from numerous brands into one place. We've found that this is very helpful in saving time while still enabling you to find the very best deals when you shop on online retailer websites such as FragranceX and similar ones. For example, using the code FX25 at checkout will activate a 25% FragranceX coupon on your order. This is a great way to get money off your order, especially as a first-time shopper.

Another option we recommend is to shop during seasonal sales or promotions. This enables you to get money off a wide array of products and can mean that you'll be able to buy top-quality products without the same price tag in place.

Many sites will also offer loyalty or rewards programs, and these are worth signing up for, as you can get some great deals throughout the year. You'll also typically be first to find out about a new product or the latest offer. As such, it's always worth signing up for a newsletter or becoming a member at your favorite perfume site.

Other ways you can save include looking at outlets or discount retailers, or even limited-time offers, many of which are found directly on cologne or perfume websites. Using any or all of these tips can help you save instantly and get the cologne you want.